JACK RICHARD SMITH

Trend forecasting gave me the opportunity to understand where market trends orgionate from and how they are established as both Micro & Macro trends.

The concept I came up with was based around an athleisure wave that was then making it's mark within society. 

I Identified what was driving 'Dynamism' aswell as where tribe influences came from, stemming from a number of factors; including Technology, Science, Fashion, Pop culture etc.